I make a bold claim that I can change the way you increase your productivity. I can say that because I’m not a time-management guru or know-it-all. In fact, I haven’t yet mastered the art of productivity myself. I’m still working through it.
I can say that I can change the way you work on your business because I am doing it now, getting better at it, and seeing the results of my efforts. As a bonus, I feel overwhelmingly less … overwhelmed.
Here’s the deal, as entrepreneurs we have the same 24 hours as we did before. We have the same 24 hours as everyone else. So we must be laser focused on our productivity.
Yea, I know. Productivity, time-management, blah, blah, and more blah.
Here’s the real story: You have to get sh*t done but are feeling guilty about the sh*t you didn’t get done in the past. The less sh*t you get done, the more you plan to get sh*t done, resulting in less time that you have to get new sh*t done. And then you feel like sh*t. Stop that sh*t!
I’m here to give you some straightforward ways to maximize your productivity without being on the hamster wheel of overwhelm and guilt. As an entrepreneur, you will never get bored. Whether it’s serving current clients, finding new ones, growing your business, or just taking a breather, you have to … prioritize.
Put away your simple to-do list. Chances are, you aren’t looking at it anyway. It’s a reminder of how much you didn’t do. Instead, let’s be smart about how you set upon your tasks.
The Four Ds of Productivity
The main tool that I use to prioritize my tasks is the four Ds. If you Google it, you’ll find several articles about these. Here are the four Ds: Do, Defer, Delegate, and Drop.
But I’m going to embellish it because I know where you are, where I am, and where I want to be. If you are growing your business, take heed of the following.
Trying to figure out what to DO?
Well, what would you need to have done if your ideal client wanted to work with you next week? What would you scramble to have ready?
If you’ve answered these questions, these are the things that you need to do:
- Things that allow you to deliver on your service/product
- Things that allow you receive payment on what you deliver. (This includes licensing, bank accounts, and business certificates.)
- Things that provide for your continued self-care & wellness (Nutritious food, a good environment, etc …)
“But Kim, I won’t have anything to sell in a week”
Yes. You. Do. You have probably given this service or product away for free in the past (with less lead time). Identify what you can offer NOW. You can refine it later. Perfection is a myth anyways …
You’ll need to defer some things … for now
If you only have a week to work for your client, there will be some things that you won’t be able to do. But these are things that will benefit your business in the long run
- Additional training/courses
- Books you want to read relevant to your business
- Fancy marketing materials
If you are not mindful of the things you need to defer, you run the risk of being an information hoarder!
Side effects of information hoarding:
- Reduced productivity
- Delayed action
- Comparison to other people
- Feeling overwhelmed.
Schedule time in your calendar for deferred activities. Make sure they get done, but only after the essential things.
Drop it, seriously!
These are things that will not benefit you or your business ever.
- Netflix binge-watching
- Listening to someone gossip/complain
- Mindless internet use
- Some social events (use your discretion here)
No one will die regretting not being up to date on “The Real Housewives”.
Delegate it to someone else
These are things that you need to get done but can be easily (or better) done by someone else.
- Household tasks
- Social media management
- Graphic design
- Cat sitting
Delegating is the most important thing you will master as an entrepreneur. You cannot do everything yourself, and you cannot leave these types of tasks undone.
So there you have it
I told you that it would be effective.
If you enjoyed this post, delegate your website building to me. I’ll build the website to perfectly reflect your brand and your vision, which will free up time for you to serve others.