MajorMark.org

Web Design & Lead Magnet Design

About this Project

Zaundra Grant, founder of MajorMark.org, is a coach, speaker, and author who already had an existing website that we revamped to showcase the incredible services that she provides.

We redesigned her website with conversion in mind! We discussed who her ideal client is – and how we can best resonate with them. Although most of her clients are women, we also wanted her services to appeal to men as well.

The result – A website that sells her coaching services, promotes her speaking engagements, and sells her books and other products.

Goals & Objectives

Attract New Clients & Speaking Engagements

The primary goal is conversions. Zaundra has several programs each with a call to action to book a strategy call. We made sure that the descriptions were clear and that the visitor would know where to go next.

Sell Books

Zaundra’s book “Better Than Okay” was already published and available on Amazon.com prior to the project.

We wanted to integrate her existing WooCommerce store into her new website so that visitors could order the books directly from the website.

Grow Her Email List

I designed a multi-page lead magnet and built a landing page for Zaundra in order to grow her email list.

The Approach

Colors

Zaundra’s audience is primarily female, but we wanted to avoid making the colors too feminine. 

    

Typography

I chose Lora, a serif font, for the headlines and body copy. 

Headings: Lora
Body: Lora

The Solution

The Website

The Lead Magnet

“Forgiving the Unforgivable” is the free workbook I’ve designed in Canva to complement Zaundra’s website and grow her email list.

Would you like a website like the one I’ve built for MajorMark?

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