Katherine N Johnson

Goals & Objectives

Attract New Coaching Clients

The primary goal of the website is to attract new coaching clients for Katherine. Each call to action either drives the visitor to schedule a discovery session or to click to the services page to read more.

Create Her Logo

We wanted to create a unique logo just for Katherine. The logo that we designed was custom made (not a template) and incorporated elements from her color scheme and website.

Grow Her Email List

I’ve created the ‘7 Day Reflection Guide’ in order to grow her email list. This guide is avaiable in exchange for an email address.

The Approach

Colors

One of Katherine’s favorite colors is red. Because red is so powerful, I wanted to lessen its intensity on the website – particular for a coaching website. 

Our mission was to make the visitor feel empowered, but at ease at the same time. I altered the red color to a maroon color and paired it with orange, beige, plum, and a little brown.

Fonts & Typography

I used a serif font (Ovo) for the headlines and a sans-serif font for the body (Muli).

I wanted the headlines to have a regal look to them while having an easy-to-read font for the body that won’t overwhelm the visitor.

The Approach

The Logo

The objective for the logo was to link all 3 letters of her name K, N. and J. We managed to do that by altering the colors to make the N stand out on its own.

We went through several iterations to get it just right!

Would you like a website like the one I’ve built for Katherine?

Kimberly Inez Mays

Kimberly Inez Mays

Founder

I’m Kim and I help ambitious coaches and speakers elevate their online presence so that they can attract their ideal clients for more leads & sales!

Revolution Ascension

Revolution Ascension

Goals & ObjectivesAttract New Students and Clients The primary goal of the website is to attract new clients, and student for her online academy. Each call to action either drives the visitor to schedule a discovery session or to click to the services page to read...

Major Mark

Major Mark

About This ProjectZaundra Grant, founder of MajorMark.org, is a coach, speaker, and author who already had an existing website that we revamped to showcase the incredible services that she provides. We redesigned her website with conversion in mind! We discussed who...

DrB’s Strategy Consulting

DrB’s Strategy Consulting

About this ProjectDr. Bertha McCants (DrB) needed a website and online solution to launch and operate her six-figure educational consulting business. DrB and I worked to refine her programs, her message, and to design a website to grow her email list, promote her...

Rhon’sWay

Rhon’sWay

About this Project I had the pleasure of working with coach and speaker, Rhonda Thomas, on a redesign of her website. Her previous website was hosted on a deprecated platform, and outdated in style and content. I worked with Rhonda to understand her business, her...

FREE RESOURCE GUIDE FOR COACHES & SPEAKERS

A comprehesive list of tools and reousrces to grown your online coaching business – absolutely free!

Share Me:

Are you ready to confidently create a website that attracts your dream clients?


The Shine Online Workbook guides you through essential content and website planning exercises, so you can create a website that works for your business as a powerful lead-generation machine!

You have Successfully Subscribed!

Are you wasting time looking for the right business systems?


Use what I use! Save your time, save money, and finally get back to running the business you love!

You have Successfully Subscribed!