Katherine
Website, Logo & Lead Magnet Design
About this Project

Goals & Objectives
Attract New Coaching Clients
Create Her Logo
Grow Her Email List
The Approach
Typography
I wanted the headlines to have a regal look to them while having an easy-to-read font for the body that won’t overwhelm the visitor.
Colors
One of Katherine’s favorite colors is red. Because red is so powerful, I wanted to lessen its intensity on the website – particular for a coaching website.
Our mission was to make the visitor feel empowered, but at ease at the same time. I altered the red color to a maroon color and paired it with orange, beige, plum, and a little brown.