Marketing & Branding Blog for Coaches & Speakers
Kevin Talks Logos for Small Businesses
In this video, I get to interview my graphic design partner, Kevin, about his process for designing logos for small businesses and entrepreneurs – and why it’s so important to understand the business’s goals BEFORE any design work is implemented.
The 7 business systems your consulting business can’t thrive without
Having the right business systems in place can mean the difference between efficiency and overwhelm. Unfortunately, technophobic entrepreneurs shy away from certain systems because they either don’t know how to use them or know which systems are needed at all.
Fortunately, this post demystifies business systems for even the technically challenged among us. It’s time to let technology and applications automate all of the grunt work that we do on a daily basis, so we can get back to working within our zones of genius – and grow our businesses!
How Long Does It Take To Build A Website (Video)
I often get asked, “How Long Does It Take To Build A Website?”
The answer isn’t always as straight-forward as people would like to hear. I lay out the truth in this video and tell you why the timing should be the least of your concerns.
5 brand-killing mistakes that make you look cheap
Running a business takes a lot of work and there is so much to constantly do. Unfortunately, I see entrepreneurs repeatedly making the same mistakes that weaken their online presence and make them look, well … cheap.
And a cheap image does not attract high-value clients. (or many clients at all)
It doesn’t have to be this way. You can easily uplevel your professional image with just a few tweaks.
Video: What platform do I use for my website?
In this short video, I go over your option of choosing the right platform for your website. You have many options, but you need to pick the one that will grow with your business.
4 essential rules for a logo that sells
I’d like to take an opportunity to introduce myself. My name is Kevin, Foolishly Creative’s new (and very handsome) graphics designer. I have over 10 years of graphical and print design, ranging from flyers, books, posters, banners, shirts …and of course …. logo designs!
I’ve seen hundreds probably thousands of logos and applied them to almost everything that can be used as print material. I’ve also designed quite a few and one of the first things that I always ask a new client is: What is your brand and who are the clients you want to reach?
The top 5 ingredients for the perfect website
... a recipe for success. (ok, that was corny, but you get the idea) Let's face it, You work SO freakin' hard on your business. But figuring out what the heck to put on your website isn't easy. Trust me, I've been there, When I talk to clients, I tell them that their...
Should you build your own website?
You absolutely can build your own website. The question is: should you?
There are numerous products and services out there that will help you build your own website. You can click, drag, and drop and get a website quickly. That’s where most entrepreneurs get it wrong.
What comes first: my business or my website?
So at what point do you decide to build your website? Do you need to be in business first? Or do you need the website to open/grow your business?
The answer is not always so straightforward. It really depends. Every business is different.
Impostor syndrome: 3 ways to identify and defeat it
Ever feel like no matter what you do, it isn’t enough? Do you often feel unfulfilled with even seemingly significant accomplishments? Do you downplay praise and compliments? You might be suffering from impostor syndrome.
There are many definitions of impostor syndrome, but here is mine:
Impostor syndrome is the insidious condition that prevents us from enjoying nice things by causing us to feel unworthy of receiving them – even if we worked hard for them. It is a dumb fear of being exposed as a fraud because we are not comfortable with our own genius.
Impostor syndrome is not merely a fear of failure – it’s worse than that. It’s the discomfort and eventual numbness to success. But it doesn’t have to be this way. In the video below, I describe 3 ways in which you can identify and overcome impostor syndrome.
10 ways to completely annoy your website’s visitors
Here are my top 10 ways to annoy your visitors and turn them off completely … because you might do the opposite and get better results. Annoying your website’s visitors is easy than you think and you may not even realize that you are doing it. But if you really want to drive away traffic, I have some really neat tips on how to do that.
Are you too old to be an entrepreneur?
Are you too old to be an entrepreneur? Before you think it’s too late for you to start a business, read this.
Tutorial: Managing Your Business with Trello
Are you feeling ‘all over the place’ when running your online business? Don’t beat yourself up. Use Trello to organize your business tasks … and ‘aha’ moments. I’ll show you how.
There’s no excuse not to secure your website
Green padlocks are all the rage these days! Every website needs to be secured. Is yours? It should start with https:// and not just http://. Unless you have a secured website, the information sent to your website can be read by any system in transit between your visitor and you. Secure websites encrypt this information so that it cannot be interpreted by anyone other than the person to whom it was intended.
Choosing the right colors to inspire your visitors to action
People usually consider the colors first when it comes to web design. While this is important, we have to take a few steps back to understand how to get it right the first time.
As a mission-driven entrepreneur, it’s even more important to consider your visitor because you want to inspire them to action.
In part 1 of this 3-part series, we’ll look into the psychology of colors as it pertains to your mission-driven website.
Why Your Website Needs to be Responsive (and what it all means)
Responsive design optimizes the content based on the width of the device. This makes your site look good on many devices, especially on mobile.
VIDEO: 5 resources for inspiring images for your website
If you are still looking for website photos, I’ll give you 5 places to get free, paid, or low-cost options.
Selling Your Superpower When You Feel Less Than Heroic
Are you uncertain about what you sell because you aren’t convinced of the benefits?
Do you feel less than heroic?
Your credentials don’t matter when you can solve real problems
Are you good at helping people with relationships, burnout, grief, or self-worthiness?
I bet you’ve already solved plenty of problems for others already. Did they check your resume first, or did they seek you out because they knew, liked, and trusted you?
Do you feel the need to prove your worthiness to be a coach before anyone really knows what you do?
10 Reasons Why You’re Ashamed of Your Website
Are you ashamed to promote your coaching website? Here are 10 reasons why you might not love your website, and 10 ways to fix the problems with it.
Keep Going, Keep Pedaling
“Keep going, keep pedaling. You’ll ride farther than you expected to go.”
I’m sore, dirty, and tired. But I’m super happy after riding my bike for about 4 hours. I expected a scenic, smooth path but ended up trudging up hills, through mud, and over rocks. But I made it!
This may be the last post you read on productivity.
I make a bold claim that I can change the way you increase your productivity. I can say that because I’m not a time-management guru or know-it-all. In fact, I haven’t yet mastered the art of productivity myself. I’m still working through it.
I can say that I can change the way you work on your business because I am doing it now, getting better at it, and seeing the results of my efforts. As a bonus, I feel overwhelmingly less … overwhelmed.
Flaunt Your Digital Flair – Give your brand some character
Ever struggle to be yourself and have some fun while growing your business? Watch my very candid Facebook Live video where I share my back story, provide some tips, and tell you it’s OKAY to be yourself.
