Marketing & Branding Blog for Coaches & Speakers

5 brand-killing mistakes that make you look cheap

5 brand-killing mistakes that make you look cheap

Running a business takes a lot of work and there is so much to constantly do. Unfortunately, I see entrepreneurs repeatedly making the same mistakes that weaken their online presence and make them look, well … cheap.

And a cheap image does not attract high-value clients. (or many clients at all)

It doesn’t have to be this way. You can easily uplevel your professional image with just a few tweaks.

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4 essential rules for a logo that sells

4 essential rules for a logo that sells

I’d like to take an opportunity to introduce myself. My name is Kevin, Foolishly Creative’s new (and very handsome) graphics designer. I have over 10 years of graphical and print design, ranging from flyers, books, posters, banners, shirts …and of course …. logo designs!

I’ve seen hundreds probably thousands of logos and applied them to almost everything that can be used as print material. I’ve also designed quite a few and one of the first things that I always ask a new client is: What is your brand and who are the clients you want to reach?

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Impostor syndrome: 3 ways to identify and defeat it

Impostor syndrome: 3 ways to identify and defeat it

Ever feel like no matter what you do, it isn’t enough? Do you often feel unfulfilled with even seemingly significant accomplishments? Do you downplay praise and compliments? You might be suffering from impostor syndrome.

There are many definitions of impostor syndrome, but here is mine:

Impostor syndrome is the insidious condition that prevents us from enjoying nice things by causing us to feel unworthy of receiving them – even if we worked hard for them. It is a dumb fear of being exposed as a fraud because we are not comfortable with our own genius.

Impostor syndrome is not merely a fear of failure – it’s worse than that. It’s the discomfort and eventual numbness to success. But it doesn’t have to be this way. In the video below, I describe 3 ways in which you can identify and overcome impostor syndrome.

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There’s no excuse not to secure your website

There’s no excuse not to secure your website

Green padlocks are all the rage these days! Every website needs to be secured. Is yours? It should start with https:// and not just http://. Unless you have a secured website, the information sent to your website can be read by any system in transit between your visitor and you. Secure websites encrypt this information so that it cannot be interpreted by anyone other than the person to whom it was intended.

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Choosing the right colors to inspire your visitors to action

Choosing the right colors to inspire your visitors to action

People usually consider the colors first when it comes to web design. While this is important, we have to take a few steps back to understand how to get it right the first time.
As a mission-driven entrepreneur, it’s even more important to consider your visitor because you want to inspire them to action.
In part 1 of this 3-part series, we’ll look into the psychology of colors as it pertains to your mission-driven website.

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Keep Going, Keep Pedaling

Keep Going, Keep Pedaling

“Keep going, keep pedaling. You’ll ride farther than you expected to go.”

I’m sore, dirty, and tired. But I’m super happy after riding my bike for about 4 hours. I expected a scenic, smooth path but ended up trudging up hills, through mud, and over rocks. But I made it!

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This may be the last post you read on productivity.

This may be the last post you read on productivity.

I make a bold claim that I can change the way you increase your productivity. I can say that because I’m not a time-management guru or know-it-all. In fact, I haven’t yet mastered the art of productivity myself. I’m still working through it.

I can say that I can change the way you work on your business because I am doing it now, getting better at it, and seeing the results of my efforts. As a bonus, I feel overwhelmingly less … overwhelmed.

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Let’s stop romanticizing the ‘hustle’

Let’s stop romanticizing the ‘hustle’

Stop the hustle? This flies in the face of conventional wisdom. Conventional wisdom tells us to work harder, and harder, and harder. And through that hard work, we will be successful. Even worse, conventional wisdom tells us that those that aren’t successful didn’t work hard enough. It’s time to think differently!

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