Branding

Discover what can a sitemap do for your business website

The most important part of a website is the design, right?

Nope! If it doesn’t convert, it’s a brochure. A pretty expensive brochure. You must plan the customer’s journey from the landing page to your contact page.

A sitemap is a visual representation of your website that outlines the page structure with a focus on conversion.

In this quick video, I walk through a sitemap I’ve created and show you how you can use one for your business.

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Video: 3 Ways to Shine Online

“Shine Online” – What does that even mean?

It means putting yourself in the best position online to attract your ideal clients. It means boldly and confidentially stepping out to show the world exactly who you are and why you are here – without apology.

In this short video, I talk about 3 ways that you can shine online to get the profitable online business that you want.

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Kevin Talks Logos for Small Businesses

In this video, I get to interview my graphic design partner, Kevin, about his process for designing logos for small businesses and entrepreneurs – and why it’s so important to understand the business’s goals BEFORE any design work is implemented.

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5 brand-killing mistakes that make you look cheap

Running a business takes a lot of work and there is so much to constantly do. Unfortunately, I see entrepreneurs repeatedly making the same mistakes that weaken their online presence and make them look, well … cheap.

And a cheap image does not attract high-value clients. (or many clients at all)

It doesn’t have to be this way. You can easily uplevel your professional image with just a few tweaks.

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4 essential rules for a logo that sells

I’d like to take an opportunity to introduce myself. My name is Kevin, Foolishly Creative’s new (and very handsome) graphics designer. I have over 10 years of graphical and print design, ranging from flyers, books, posters, banners, shirts …and of course …. logo designs!

I’ve seen hundreds probably thousands of logos and applied them to almost everything that can be used as print material. I’ve also designed quite a few and one of the first things that I always ask a new client is: What is your brand and who are the clients you want to reach?

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What is website planning and why it is so important?

The main reason why I do what I do is to deliver good service and create a profitable website for your business. But it doesn’t happen overnight. It doesn’t even happen in a week. I care about your business and your website is not just about your design. It’s about your brand and communicating the value that you give to your clients. As each mission-driven entrepreneur is different, so too are your business goals.

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Choosing the right colors to inspire your visitors to action

People usually consider the colors first when it comes to web design. While this is important, we have to take a few steps back to understand how to get it right the first time.
As a mission-driven entrepreneur, it’s even more important to consider your visitor because you want to inspire them to action.
In part 1 of this 3-part series, we’ll look into the psychology of colors as it pertains to your mission-driven website.

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Selfie Fails (It’s OKAY to be imperfect)

During my vacation in Mexico, I was pleased to receive so many ‘likes’ on a selfie that I had posted. I recently purchased a selfie stick and I’m still getting used to it. I’m glad it worked out … for the photos I’ve shared thus far.

However, what we see online is usually someone’s best. They are going to cherrypick the images that they want to you see. With me, you get to see it all. 😛

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Are you ready to confidently create a website that attracts your dream clients?


The Shine Online Workbook guides you through essential content and website planning exercises, so you can create a website that works for your business as a powerful lead-generation machine!

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