Blog for all things Marketing, Branding and Web Design
5 ways to create an ‘About Me’ page that people will actually read
Everyone loves a good 'About Me' page. But no one loves it more than the website owner herself. Why? It is usually the easiest thing to write. Creating sales copy can be so daunting that writing an 'About Me' page is a nice reprieve. Yet, it's the page where...
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How to recover when your website is held hostage by a designer
Imagine that you cannot get your website back! Your web designer can hold your website (and your business) hostage. It’s an all too familiar problem that I often hear about. You can’t edit or improve your website and your business is stuck in limbo.
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How to use your website to boost your likability, credibility, and trustworthiness
Every coaching business has a website. So you need to have one, right? Yes, while this is true, what some of my coaching and consulting clients fail to realize is that having a website is not a one-and-done deal. It's a living marketing tool and the online home for...
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Discover what can a sitemap do for your business website
The most important part of a website is the design, right?
Nope! If it doesn’t convert, it’s a brochure. A pretty expensive brochure. You must plan the customer’s journey from the landing page to your contact page.
A sitemap is a visual representation of your website that outlines the page structure with a focus on conversion.
In this quick video, I walk through a sitemap I’ve created and show you how you can use one for your business.
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Video: 3 Ways to Shine Online
“Shine Online” – What does that even mean?
It means putting yourself in the best position online to attract your ideal clients. It means boldly and confidentially stepping out to show the world exactly who you are and why you are here – without apology.
In this short video, I talk about 3 ways that you can shine online to get the profitable online business that you want.
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Kevin Talks Logos for Small Businesses
In this video, I get to interview my graphic design partner, Kevin, about his process for designing logos for small businesses and entrepreneurs – and why it’s so important to understand the business’s goals BEFORE any design work is implemented.
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The 7 business systems your consulting business can’t thrive without
Having the right business systems in place can mean the difference between efficiency and overwhelm. Unfortunately, technophobic entrepreneurs shy away from certain systems because they either don’t know how to use them or know which systems are needed at all.
Fortunately, this post demystifies business systems for even the technically challenged among us. It’s time to let technology and applications automate all of the grunt work that we do on a daily basis, so we can get back to working within our zones of genius – and grow our businesses!
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How Long Does It Take To Build A Website (Video)
I often get asked, “How Long Does It Take To Build A Website?”
The answer isn’t always as straight-forward as people would like to hear. I lay out the truth in this video and tell you why the timing should be the least of your concerns.
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5 brand-killing mistakes that make you look cheap
Running a business takes a lot of work and there is so much to constantly do. Unfortunately, I see entrepreneurs repeatedly making the same mistakes that weaken their online presence and make them look, well … cheap.
And a cheap image does not attract high-value clients. (or many clients at all)
It doesn’t have to be this way. You can easily uplevel your professional image with just a few tweaks.
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Video: Solopreneurs shouldn’t have to do it alone
There are no participation trophies for hustling! In this short video, I go over why being a solo entrepreneur doesn't mean you have to do everything alone. I made this video to address a common belief that solopreneurs need to do EVERYTHING themselves. Why? We tend...
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Video: What platform do I use for my website?
In this short video, I go over your option of choosing the right platform for your website. You have many options, but you need to pick the one that will grow with your business. Share This Post With over 10 years of web design and development experience, I...
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Video: Why I Restarted My Business
If I can get real for a few minutes, I go over why I took a break and how it may be just what YOU need for your business.
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4 essential rules for a logo that sells
I’d like to take an opportunity to introduce myself. My name is Kevin, Foolishly Creative’s new (and very handsome) graphics designer. I have over 10 years of graphical and print design, ranging from flyers, books, posters, banners, shirts …and of course …. logo designs!
I’ve seen hundreds probably thousands of logos and applied them to almost everything that can be used as print material. I’ve also designed quite a few and one of the first things that I always ask a new client is: What is your brand and who are the clients you want to reach?
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The top 5 ingredients for the perfect website
... a recipe for success. (ok, that was corny, but you get the idea) Let's face it, You work SO freakin' hard on your business. But figuring out what the heck to put on your website isn't easy. Trust me, I've been there, When I talk to clients, I tell them that their...
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Should you build your own website?
You absolutely can build your own website. The question is: should you?
There are numerous products and services out there that will help you build your own website. You can click, drag, and drop and get a website quickly. That’s where most entrepreneurs get it wrong.
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What comes first: my business or my website?
So at what point do you decide to build your website? Do you need to be in business first? Or do you need the website to open/grow your business?
The answer is not always so straightforward. It really depends. Every business is different.
Impostor syndrome: 3 ways to identify and defeat it
Ever feel like no matter what you do, it isn’t enough? Do you often feel unfulfilled with even seemingly significant accomplishments? Do you downplay praise and compliments? You might be suffering from impostor syndrome.
There are many definitions of impostor syndrome, but here is mine:
Impostor syndrome is the insidious condition that prevents us from enjoying nice things by causing us to feel unworthy of receiving them – even if we worked hard for them. It is a dumb fear of being exposed as a fraud because we are not comfortable with our own genius.
Impostor syndrome is not merely a fear of failure – it’s worse than that. It’s the discomfort and eventual numbness to success. But it doesn’t have to be this way. In the video below, I describe 3 ways in which you can identify and overcome impostor syndrome.
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10 ways to completely annoy your website’s visitors
Here are my top 10 ways to annoy your visitors and turn them off completely … because you might do the opposite and get better results. Annoying your website’s visitors is easy than you think and you may not even realize that you are doing it. But if you really want to drive away traffic, I have some really neat tips on how to do that.
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Are you too old to be an entrepreneur?
Are you too old to be an entrepreneur? Before you think it’s too late for you to start a business, read this.
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Let your niche find you
If you have a coaching or consulting business, it’s crucial that you have a niche. Yeah, I know, you’ve heard this advice thousands of times from business coaches and other ‘gurus’. So why am I telling you this now? Well, if you’re like 90% of entrepreneurs I’ve worked with, the process of finding a niche is so freaking stressful that it almost makes you not want to be in business at all. I mean, you have to get it just right, right? Let me give you some unconventional advice.
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Tutorial: Managing Your Business with Trello
Are you feeling ‘all over the place’ when running your online business? Don’t beat yourself up. Use Trello to organize your business tasks … and ‘aha’ moments. I’ll show you how.
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There’s no excuse not to secure your website
Green padlocks are all the rage these days! Every website needs to be secured. Is yours? It should start with https:// and not just http://. Unless you have a secured website, the information sent to your website can be read by any system in transit between your visitor and you. Secure websites encrypt this information so that it cannot be interpreted by anyone other than the person to whom it was intended.
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What is website planning and why it is so important?
The main reason why I do what I do is to deliver good service and create a profitable website for your business. But it doesn’t happen overnight. It doesn’t even happen in a week. I care about your business and your website is not just about your design. It’s about your brand and communicating the value that you give to your clients. As each mission-driven entrepreneur is different, so too are your business goals.
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Choosing the right colors to inspire your visitors to action
People usually consider the colors first when it comes to web design. While this is important, we have to take a few steps back to understand how to get it right the first time.
As a mission-driven entrepreneur, it’s even more important to consider your visitor because you want to inspire them to action.
In part 1 of this 3-part series, we’ll look into the psychology of colors as it pertains to your mission-driven website.
