Marketing & Branding Blog for Coaches & Speakers
The 7 business systems your consulting business can’t thrive without
Having the right business systems in place can mean the difference between efficiency and overwhelm.
This post demystifies business systems for even the technically challenged among us. It’s time to let technology and applications automate all of the grunt work that we do on a daily basis, so we can get back to working within our zones of genius – and grow our businesses!
10 Reasons Why You’re Ashamed of Your Website
Are you ashamed to promote your coaching website? Here are 10 reasons why you might not love your website, and 10 ways to fix the problems with it.
Becoming a Digital Thought Leader
It’s a different world now as more businesses are going online and will likely stay online. Are you in a position to expand your reach and grow your business? I’m not going to sugarcoat anything. I’m in New York City, the current US coronavirus epicenter, and I’m...
Video: The 3 Systems that Work Together in Harmony 🤗
You may already have a website. But do you have an email marketing system? Are you managing your leads and clients in a Customer Relationship Management tool? For most speakers and coaches, they probably use a maximum of 2 out of the 3. In this video, I talk about...
How to Remain Creative in Times of Uncertainty
In this video, I talk about ways to remain creative in times of uncertainty. With ‘social distancing’ becoming our new normal, there are new opportunities for online businesses. I’ll talk about some of the things I’ve seen coaches and speakers do, as well as offer a few suggestions of my own.
Let’s get it NOW! Multiple Ways to Sell Your Products and Services
What do my clients all have in common?
They need a way to reach people, generate leads, sell, and collect payments effectively and painlessly. And selecting and learning the technology while simultaneously creating and delivering the service and be … well .. overwhelming.
The LAST thing you need to spend the majority of your time thinking about is which system shall I use?
It’s time to rethink goal setting!
We break down what we want and put in plans to go get it. We plan, and plan, and plan. We might even make vision boards.
When do you ever allow yourself to celebrate things that have yet to happen?
3 Easy Ways to Create Copy that Sells
By now, you should know that your website is one of your most important sales tools. However, does it really sell? Or is it something that you just have for your business because you're supposed to. If your website is not leading...
5 Simple Ways to Attract Clients Who Invest
What if you are open for business but no one shows up? I recently had several conversations with coaches who are dealing with this same issue. The downside of having an online business is that the internet is your competition. Just because you build it doesn’t mean...
3 ways to let your niche find you
If you have a coaching or consulting business, it’s crucial that you have a niche. Yeah, I know, you’ve heard this advice thousands of times from business coaches and other ‘gurus’. So why am I telling you this now? Well, if you’re like 90% of entrepreneurs I’ve worked with, the process of finding a niche is so freaking stressful that it almost makes you not want to be in business at all. I mean, you have to get it just right, right? Let me give you some unconventional advice.
Why website planning is so important for your coaching business
The main reason why I do what I do is to deliver good service and create a profitable website for your business. But it doesn’t happen overnight. It doesn’t even happen in a week. I care about your business and your website is not just about your design. It’s about your brand and communicating the value that you give to your clients. As each mission-driven entrepreneur is different, so too are your business goals.
Why every coaching business needs an online presence
Every coach needs an online presence. It’s the culmination of all the places that your business appears, is mentioned, or is searched online. In this blog post, I’ll show you how you can improve and elevate yours.
The 5 things your coaching website absolutely needs (2019)
In 2016, I created this video about the 5 Things Your Website Absolutely Needs. Almost 3 years later, the tips that I’ve shared are still completely relevant.
5 Tips to Pick Topics for Your Coaching Blog when You Get Stuck
If the thought of picking out new topics for your coaching blog overwhelms you, here are 5 tips to create content that your visitors will love.
5 ways to create an ‘About Me’ page that people will actually read
Everyone loves a good 'About Me' page. But no one loves it more than the website owner herself. Why? It is usually the easiest thing to write. Creating sales copy can be so daunting that writing an 'About Me' page is a nice reprieve. Yet, it's the page where many...
How to recover when your website is held hostage by a designer
Imagine that you cannot get your website back! Your web designer can hold your website (and your business) hostage. It’s an all too familiar problem that I often hear about. You can’t edit or improve your website and your business is stuck in limbo.
How to use your website to boost your likability, credibility, and trustworthiness
Every coaching business has a website. So you need to have one, right? Yes, while this is true, what some of my coaching and consulting clients fail to realize is that having a website is not a one-and-done deal. It's a living marketing tool and the online home for...
Discover what can a sitemap do for your business website
The most important part of a website is the design, right?
Nope! If it doesn’t convert, it’s a brochure. A pretty expensive brochure. You must plan the customer’s journey from the landing page to your contact page.
A sitemap is a visual representation of your website that outlines the page structure with a focus on conversion.
In this quick video, I walk through a sitemap I’ve created and show you how you can use one for your business.
Video: 3 Ways to Shine Online
“Shine Online” – What does that even mean?
It means putting yourself in the best position online to attract your ideal clients. It means boldly and confidentially stepping out to show the world exactly who you are and why you are here – without apology.
In this short video, I talk about 3 ways that you can shine online to get the profitable online business that you want.
Kevin Talks Logos for Small Businesses
In this video, I get to interview my graphic design partner, Kevin, about his process for designing logos for small businesses and entrepreneurs – and why it’s so important to understand the business’s goals BEFORE any design work is implemented.
How Long Does It Take To Build A Website (Video)
I often get asked, “How Long Does It Take To Build A Website?”
The answer isn’t always as straight-forward as people would like to hear. I lay out the truth in this video and tell you why the timing should be the least of your concerns.
5 brand-killing mistakes that make you look cheap
Running a business takes a lot of work and there is so much to constantly do. Unfortunately, I see entrepreneurs repeatedly making the same mistakes that weaken their online presence and make them look, well … cheap.
And a cheap image does not attract high-value clients. (or many clients at all)
It doesn’t have to be this way. You can easily uplevel your professional image with just a few tweaks.
Video: What platform do I use for my website?
In this short video, I go over your option of choosing the right platform for your website. You have many options, but you need to pick the one that will grow with your business.
