Blog for all things Marketing, Branding and Web Design

Discover what can a sitemap do for your business website

The most important part of a website is the design, right?

Nope! If it doesn’t convert, it’s a brochure. A pretty expensive brochure. You must plan the customer’s journey from the landing page to your contact page.

A sitemap is a visual representation of your website that outlines the page structure with a focus on conversion.

In this quick video, I walk through a sitemap I’ve created and show you how you can use one for your business.

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Video: 3 Ways to Shine Online

“Shine Online” – What does that even mean?

It means putting yourself in the best position online to attract your ideal clients. It means boldly and confidentially stepping out to show the world exactly who you are and why you are here – without apology.

In this short video, I talk about 3 ways that you can shine online to get the profitable online business that you want.

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Kevin Talks Logos for Small Businesses

In this video, I get to interview my graphic design partner, Kevin, about his process for designing logos for small businesses and entrepreneurs – and why it’s so important to understand the business’s goals BEFORE any design work is implemented.

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The 7 business systems your consulting business can’t thrive without

Having the right business systems in place can mean the difference between efficiency and overwhelm. Unfortunately, technophobic entrepreneurs shy away from certain systems because they either don’t know how to use them or know which systems are needed at all.

Fortunately, this post demystifies business systems for even the technically challenged among us. It’s time to let technology and applications automate all of the grunt work that we do on a daily basis, so we can get back to working within our zones of genius – and grow our businesses!

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5 brand-killing mistakes that make you look cheap

Running a business takes a lot of work and there is so much to constantly do. Unfortunately, I see entrepreneurs repeatedly making the same mistakes that weaken their online presence and make them look, well … cheap.

And a cheap image does not attract high-value clients. (or many clients at all)

It doesn’t have to be this way. You can easily uplevel your professional image with just a few tweaks.

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4 essential rules for a logo that sells

I’d like to take an opportunity to introduce myself. My name is Kevin, Foolishly Creative’s new (and very handsome) graphics designer. I have over 10 years of graphical and print design, ranging from flyers, books, posters, banners, shirts …and of course …. logo designs!

I’ve seen hundreds probably thousands of logos and applied them to almost everything that can be used as print material. I’ve also designed quite a few and one of the first things that I always ask a new client is: What is your brand and who are the clients you want to reach?

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Impostor syndrome: 3 ways to identify and defeat it

Ever feel like no matter what you do, it isn’t enough? Do you often feel unfulfilled with even seemingly significant accomplishments? Do you downplay praise and compliments? You might be suffering from impostor syndrome.

There are many definitions of impostor syndrome, but here is mine:

Impostor syndrome is the insidious condition that prevents us from enjoying nice things by causing us to feel unworthy of receiving them – even if we worked hard for them. It is a dumb fear of being exposed as a fraud because we are not comfortable with our own genius.

Impostor syndrome is not merely a fear of failure – it’s worse than that. It’s the discomfort and eventual numbness to success. But it doesn’t have to be this way. In the video below, I describe 3 ways in which you can identify and overcome impostor syndrome.

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Let your niche find you

If you have a coaching or consulting business, it’s crucial that you have a niche. Yeah, I know, you’ve heard this advice thousands of times from business coaches and other ‘gurus’. So why am I telling you this now? Well, if you’re like 90% of entrepreneurs I’ve worked with, the process of finding a niche is so freaking stressful that it almost makes you not want to be in business at all. I mean, you have to get it just right, right? Let me give you some unconventional advice.

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There’s no excuse not to secure your website

Green padlocks are all the rage these days! Every website needs to be secured. Is yours? It should start with https:// and not just http://. Unless you have a secured website, the information sent to your website can be read by any system in transit between your visitor and you. Secure websites encrypt this information so that it cannot be interpreted by anyone other than the person to whom it was intended.

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What is website planning and why it is so important?

The main reason why I do what I do is to deliver good service and create a profitable website for your business. But it doesn’t happen overnight. It doesn’t even happen in a week. I care about your business and your website is not just about your design. It’s about your brand and communicating the value that you give to your clients. As each mission-driven entrepreneur is different, so too are your business goals.

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Choosing the right colors to inspire your visitors to action

People usually consider the colors first when it comes to web design. While this is important, we have to take a few steps back to understand how to get it right the first time.
As a mission-driven entrepreneur, it’s even more important to consider your visitor because you want to inspire them to action.
In part 1 of this 3-part series, we’ll look into the psychology of colors as it pertains to your mission-driven website.

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Are you ready to confidently create a website that attracts your dream clients?


The Shine Online Workbook guides you through essential content and website planning exercises, so you can create a website that works for your business as a powerful lead-generation machine!

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Are you wasting time looking for the right business systems?


Use what I use! Save your time, save money, and finally get back to running the business you love!

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