5 Tips to Pick Topics for Your Coaching Blog when You Get Stuck 

5 Tips to Pick Topics for Your Coaching Blog when You Get Stuck 

Are you STUCK coming up with topics for your coaching blog?

Have you abandoned your blog altogether?

You aren’t alone. With ALL that you have to do in your business, maintaining a blog may be something pushed to the back of your to-do list.

However, if your latest blog post was months ago (or even years ago), it’s time for a new blog post.

But, what the heck do you blog about?

In order to establish yourself as an expert in your niche, you should regularly create valuable content to provide value to your ideal client.  Not only is it a great way to keep traffic flowing to your site, but it gives you the opportunity to go deeper with a particular topic.

However, if the thought of picking out new topics .. and even writing … overwhelms you, here are 5 tips to create content that your visitors will love.

Recall past conversations/ situations with clients

Whether you do one-on-one coaching or group coaching, chances are that you have plenty to write about!

The best ideas come from the problems that you are already solving.

Do you remember in school when your teacher encouraged you to ask your question in front of the class in case another student had the same question? The same principle applies here. How many more people could you help if you shared the solution with your audience?

You may have clients with the same recurring issues or questions. These issues make effective blog topics. However, use your discretion here.  Do not disclose your client’s confidential information or situation. It’s best to use a hypothetical approach.

For example, if you are a career coach, and you clients (or leads) tend to struggle with rejection after an interview, you might want to write: How to handle rejection after an interview without taking it personally. (Or something to that effect)

Share a Success Story

Everyone loves a happy ending! If you have a success story, either for yourself or your client, share it! If there’s a win, use your blog to talk about the process to get the outcome.

This is similar to a problem that you’ve solved, but your emphasis is on the outcome. Your blog post should be either based on a personal story, a client’s story, or even a hypothetical one.

The success story for your blog post should be related to a service that you provide. Can you help your client achieve the same outcome? What does the process look like? What’s the benefit to the reader?

Use Social Media to hunt for blog topics

Your social media accounts and groups are prefect places to look for topics. Using social media helps to gather content from those you may not have met. It gives you a different perspective than your current network of clients and leads.

Search Facebook groups for content topics for your coaching blog
I tend to look for content within the Facebook groups that I am a member of. I do a search for words such as :”challenge”, “issue”, “struggle”, and “help”. Pay particular attention to the pots with the highest response and read each response. If you have an answer, advice, or feedback, writing a blog post about this topic would benefit your website readers.

Ask your own tribe
Create a Facebook poll to ask your readers what they would be interested in reading. If your group is small, you can ask for permission from admins of other groups. By directly asking, you’ll get direct feedback quickly. However, make sure that the people that respond are you ideal client, and only entertain answers from those that fit the profile.

Refresh older blog posts (or social media posts)

If you’ve written about it in the past, there’s no need to reinvent the wheel. Is there a way to enhance the content that you already have. It’s better to have a few posts of really good content than to have many posts of mediocre content.

Identify your best content.

What are your readers looking at the most? Which posts get the most pageviews? Once you’ve identified your best posts, how can you enhance them to make them even better? Could you:

  • go in-depth to provide more examples?
  • create a video to accompany your blog post?
  • add visual aids?
  • add a content upgrade (free resource that is related to the topic)?
  • link to internal or external webpages?

By doing so, you’ll consistently provide value without having to come up with something entirely new. As an added benefit you’ll also improve your search engine rankings.

Use your previous social media posts

It amazes me to see so many coaches and speakers consistently turn out valuable content on social media and not on their blog. What a missed opportunity!

Your social media content is at the mercy of the platform. Not everything that you post will get seen. However, you can re-purpose that content on your website by:

  • downloading your Facebook videos and re-posting to Youtube for your vlog (video blog)
  • turning your longer Facebook posts into blog posts
  • transcribing your live videos into posts or ebooks

There are several possibilities to work with the content you’ve already created.

Good ol’ Google

Last but not least, if you are really struggling for ideas, turn to Google.

What are the influencers in your niche writing/talking about? Do you agree with them? Can you offer a different perspective? Can you refute them altogether?

The idea is not to copy another person. That would be plagiarism. Instead, you are taking popular content and making it relatable to your audience from your point of view.

There are lots of articles about finding the right topic for your coaching blogs. However, this is from my own perspective based on what I currently do and what is working. Having a successful coaching blog is a matter of finding balance of what your ideal client wants to read and what you are proficient in writing about.

Share This Post 

About Me

I'm Kim and I help ambitious coaches and speakers elevate their online presence so that they can attract their ideal clients for more leads & sales!
Kimberly Inez Mays

Kimberly Inez Mays

Online Brand Strategist, Founder

With over 10 years of web design and development experience, I help entrepreneurs build and grow their online brands. I love everything tech and can’t wait to help you shine online!

I currently reside in NYC with my 2 selfish cats and I’m addicted to caffeine (which helps with the late night coding).

Fun fact: My initials are K.I.M 🙂

5 ways to create an ‘About Me’ page that people will actually read

5 ways to create an ‘About Me’ page that people will actually read

 

Everyone loves a good ‘About Me’ page. But no one loves it more than the website owner herself.

Why?

It is usually the easiest thing to write. Creating sales copy can be so daunting that writing an ‘About Me’ page is a nice reprieve.

Yet, it’s the page where many entrepreneurs forget that the primary aim of the website is to sell. This includes the ‘About Me’ page – and especially this page.

So how does an entrepreneur use their ‘About Me’ page to sell? More importantly, how can she ensure that anyone will actually read it?

Let me give you 5 ways to create an ‘About Me’ page that people will actually read.

1. Make your ‘About Me’ page relevant and current

This one should be easy. Your about page should be related to your business. Who are you in relation to your business? Any why should anyone care?

  • Start with the present. Begin by restating what you do now.
  • Who do you help?
  • How do you help them?
  • And why do you do it?

You should refrain from starting at your origin story. Sure, it is interesting to you. However, most people are still reading your about page to find out what you can do for them. This is your opportunity to use your About Me Page as a sales tool.

How do you sell without being to ‘sales-y’? Simply let your visitor know that you’ve started your business to help others. (Which is the truth right?) This way, your About Me page will be relevant enough for your business, but easier (and more enjoyable) for you to create.

 

2. Make it honest

It goes without saying that you shouldn’t pretend to be someone that you aren’t. All to often, new coaches feel the need to copy others who have been in business longer, have a larger following, or do something entirely different. Don’t do this.

The best way to start your About Me Page is to understand your ideal client. What niche do you serve?

Your ideal client might not be looking for the person that you think you need to copy. They are looking for you. Here’s an example:

There are many coaches and speakers who reach thousands of random people everyday. He or she might have a large following, have previously filled up stadiums, and have authored numerous books. However, if you serve a particular niche and are just starting out, you might be able to use that to your advantage by emphasizing a more personal relationship with the small following that you do have.

An honest About Me Page will not deceive your readers, but will highlight your mission and your person. It should persuade them to get to know you and want to work with you. (See #1 above) If you don’t have any clients yet, you may be able to highlight how you’ve helped others with the same problem and what about your experience makes you qualified to do it again.

There’s no need to overthink any of this. You are more than enough. 

 

3. Make your About Me page brief

Brevity is necessary but it is not so easy. Be mindful of the length of your About Me page. Remember, the average website visitor spends less than 15 seconds before deciding to go elsewhere. 

So, get to the point.

If you are the best person for your target audience, then state why immediately. Resist the urge to start with your backstory. Everyone loves a good story, but your visitor will want to know if it is worth their time before reading on. Be sure to check the length of your About Me page against the length of your other pages.

You can help your visitor scan your content by breaking up large blocks of text with headlines. By writing compelling headlines, your visitor will want to ‘fill in the gaps’ and read more.  

 

4. Tell a compelling story

Your target audience will want to know why are in business – and there’s usually a story behind it. Telling a story after you reintroduce yourself will make your About Me page easier to write and will also make your make more interesting to read. If your reader resonates with your story, you have a higher likelihood of converting them into a client.

  • Did you overcome a problem that you now solve for other people?
  • How did you know it was a problem for you or someone else?
  • How big was a challenge and what was the turning point?
  • How long did it take you?
  • What would you have wished was in place? What would you have done differently?
  • How could you help someone else overcome the same problem faster and more effectively?
  • How have you acquired the skills to solve this problem?

These are a few of the questions that you should answer on your About Me page. 

 

5. Show your lighter side

Humor sells too! Don’t be afraid to be funny. 

If your business deals with a serious subject matter, your About Me page is the only place where you can inject a little humor. You may want to try it here.

You a breathing human being with interests, hobbies, fun facts, and phobias that isn’t afraid to laugh once in a while. The content will be entirely up to you. Inject it where you feel it is most appropriate and have a good time with it. 

Do you have any pictures of your personal life to share? What about a pet? Or of your most interesting trip? What would your target audience connect with?

 

Your About Me page really isn’t about you at all

Here’s the bottom line. Everything on your website is about your ideal client. They are the purpose for the website so you need to create a content strategy that revolves around getting them to convert to customers.

Your About Me page should give them an opportunity to dig deeper and get to know the man or woman behind the business. 

 

Allow me to give you a free gift.

Want to know a secret?

You only have 6 seconds to capture your visitors’ attention and inspire them to stay. Just six.

Does your website pass the test?

A beautiful website may be easy on the eyes, but ‘pretty’ isn’t enough to attract and convert your target audience. It takes more than just looks to hook your potential customers.

Do you need simple and proven steps to follow and create a profitable website?

Download the Shine Online Workbook today, a powerful guide that will show you exactly how to create content for your website that speaks to your ideal client, so you can build a website that works for your business as a powerful lead-generation machine!

It’s 100% free and my gift to you!

Happy planning!

Share This Post 

About Me

I'm Kim and I help ambitious coaches and speakers elevate their online presence so that they can attract their ideal clients for more leads & sales!
How to recover when your website is held hostage by a designer

How to recover when your website is held hostage by a designer

Imagine that you cannot get your website back!

Your web designer can hold your website (and your business) hostage.

It’s an all too familiar problem that I often hear about. You can’t edit or improve your website and your  business is stuck in limbo. You may begrudgingly start over.

It doesn’t have to be this way.

 

So, WHY is your website being held hostage?

Let me tell you some of the horror stories I’ve heard on strategy calls.

  • “They didn’t do what we wanted and keep the money. I have no idea how to log in to anything.”
  • “They have the passwords and I cannot reach them. They aren’t responsive.”
  • “They are no longer in business and say that they don’t have the passwords anymore.”
  • “There was a dispute over payment and they took the website down.”

Sounds like a nightmare, doesn’t it? Not only have you lost your investment, but you don’t have a website to generate traffic and leads. …

 

Lessons Learned. What went wrong and how to fix it …

It is time for some tough love.

Did you spot any potential red flags? You likely did not. But that doesn’t mean some of the responsibility doesn’t lie with you.

Before you invest with any service provider, you need to own your accounts and your assets. Maintaining ownership is critical because you are a responsible business owner …

 

You don’t own your domain name account

The biggest no-no? Not owning your domain name account. If you cannot log into your registrar and renew or cancel it, you don’t own it. If you do nothing else, buy your own domain name and remember your login. The account needs YOUR name on it.

Fortunately, this only takes a few minutes. Once purchased, you can either leave it ‘parked’ until you are ready to use it, or have your web developer link it to your hosting account.

No matter what, the domain name is your biggest asset. It’s where people find you. If you ever have issues with your hosting service or web designer, rest assured you can route your visitors to a new website with ease.

The fix: Request the the company/freelancer transfer the account to you. If they are unwilling to do this, you may have to go to the registrar to plead your case. Come prepared with proof that you are the owner of the business as well as any contracts, documents, and communications with the designer. It is possible that you may get your domain back.

You can also create a new domain name, but you’ll need to update your promotional materials to reflect the change. Otherwise, wait for the domain ownership to expire and purchase the domain once it’s available again.

 

You don’t own your hosting account either

In theory, you should own all your accounts. Yet, many designers offer to pay for your hosting as part of your service – either as a reseller or hosting it themselves. Either way, whoever purchased the hosting plan owns the account.

If you have purchased the hosting account, it’s your responsibility to keep up to date with the hosts terms and payments. You should know how long your hosting will last and how much it will cost to avoid any unwanted surprises.

The fix: If things go sour regarding your hosting account, route your domain name to another host. At least you’ll be able to keep your website running with the same domain name.

 

There is a payment dispute

One of the ways that a designer can hold your website is if you have outstanding payments or if you are on a month-to-month plan to keep your website online.

You may have had to pay a small amount upfront and an installment each month per the terms of your service. You enjoy getting a website for a fraction of the price. But, the designer may have the right to disable it if you lapse on your payments. Once you start to send traffic to your website, it’s not a good look for your business if your website is down.

The fix: Make the payment upon the agreed upon terms. Ask the designer for all files associated with your account in case you want to go elsewhere.

 

The company/freelancer is out of business

This is also a possibility that you cannot avoid. If they have your passwords and accounts, you’ll find it difficult (if not impossible) to recover. Yet, your business should not depend on someone else in business.

The fix: Your domain name might be available or transferable. Please contact the domain registrar to have them help you out

 

What to do for next time …

Remember that I said that it doesn’t have to be this way?

Here are 6 ways to avoid having your website taken hostage again.

 

Own your accounts – all of them

Know what’s being set up on your behalf. At the very least, you will need to own your domain account. Ask your designer what he or she recommends and purchase it yourself. Your designer might be an affiliate of that company so that there is a mutual benefit.

 

Read the agreement (if there is one) and ask questions

You have a right to ask questions about the service that you are paying for. A real professional does not mind answering any questions and it’s a red flag if someone is being evasive.

A professional will have a contract or agreement.

You have a right to know what you are paying for, what the deliverables are, and how long you’ll be supported. You also have to be sure that you will own the site after all payments have been made.

 

Remain engaged during the process

Even though you have hired a professional, you have the ultimate responsibility to get what you want. Along with asking questions, you need to make sure that you receive appropriate status updates.

Provide meaningful and timely feedback. If you go for long periods of time without follow-up from your side, there’s little reason for the designer to prioritize your project.

 

Change your passwords

Change your passwords frequently, especially when the project is over. You should have complete control once the designer has handed off the site to you.

If you work with a virtual assistant or any other service provider, make sure that you are sharing your passwords with the right people . change the passwords after the service ends.

I recommend using a password manager, like LastPass, to share access with someone else. Using a password manager will make it easier to store and harder to forget your passwords.

 

Your experience can be a good one!

Despite a previous negative experience, not all businesses are the same. With a little vetting you can get a great designer that takes you an your business seriously.

You can be cautious and build great professional partnerships at the same time. Hopefully, this blog post has empowered you to make some changes in how you work with service providers and put you at ease for your next project.

Do you need assistance figuring out where to get started? Do you feel overwhelmed setting up your business.

 

Allow me to give you a free gift.

Want to know a secret?

You only have 6 seconds to capture your visitors’ attention and inspire them to stay. Just six.

Does your website pass the test?

A beautiful website may be easy on the eyes, but ‘pretty’ isn’t enough to attract and convert your target audience. It takes more than just looks to hook your potential customers.

Do you need simple and proven steps to follow and create a profitable website?

Download the Shine Online Workbook today, a powerful guide that will show you exactly how to create content for your website that speaks to your ideal client, so you can build a website that works for your business as a powerful lead-generation machine!

It’s 100% free and my gift to you!

Happy planning!

Share This Post 

How to Recover When Your Website is Held Hostage By a Designer

About Me

I'm Kim and I help ambitious coaches and speakers elevate their online presence so that they can attract their ideal clients for more leads & sales!
How to use your website to boost your likability, credibility, and trustworthiness

How to use your website to boost your likability, credibility, and trustworthiness

Every coaching business has a website. So you need to have one, right?

Yes, while this is true, what some of my coaching and consulting clients fail to realize is that having a website is not a one-and-done deal. It’s a living marketing tool and the online home for your online business. Why not put it to use?

So, you have a website. What now?

You can use your website to be known, liked, and trusted. Your website can boost your likability, credibility, and trustworthiness with just a few simple tasks per week.

The first thing to consider is your visitor’s point of view. Who are they and what do they need?

The second thing to consider is: How does my business fulfill that need and how do I convince them that I’m the solution?

And most importantly … make it easy for them to choose you as the solution.

 

Why drive traffic to your website?

I see so many coaches and consultants laboriously posting new content and live videos on social media. Their content is chock full of good advice and actionable tips that their client’s need.

However these business owners do contain a call to action that drives traffic back to their websites. Why is that?

Many entrepreneurs unknowingly pass up the opportunity for more website visitors. And that is a big mistake. A potential client doesn’t get the opportunity to:

  • Get the full picture of what your business does and the problems that you solve
  • Read the benefits and details of your programs, retreats, and speaking topics
  • Watch your videos
  • Read your blog
  • Download your free resource

 

Your ideal client will need to know, like, and trust you before making a buying decision.

If you are selling high-priced services, you may need to show up several times in front of the same person. You need to build a relationship and your website can help you do that.

Having a website where all of your content, programs, and resources are all in one place makes it easy to move them along from curiosity to consideration.

The best part of this is that you get to determine what their experience with your brand will look like. Let’s think about some of the ways that we can do this:

  • Provide valuable information and content – from your website
  • Provide a downloadable resource and provide an upsell or offer on your ‘thank you’ page
  • Invite them to watch your video library
  • Invite them to read your blog post and offer a freebie that the end
  • Host your training/webinar on your website
  • Embed your live videos
  • Answer online questions on forums with a link back to your website

Your options are endless. The focus should be on building a relationship with your potential clients online.

 

Keep the relationship moving forward

Once someone visits your website, the relationship doesn’t end if they don’t buy. You should always make a plan to get in front of your visitors again.

How do you do this? Re-targeting.

When someone visits your site you can display a Facebook ad on their feed, send them an email, or display different content when they come back. If you think this is creepy or annoying, it’s really not. It’s your way of providing valuable information so that you can solve whatever particular problem that they have.

  • Placing a Facebook pixel on your website
  • Tracking which pages people have looked at to understand interest
  • Sending a welcome and follow up series to subscribers based on the actions they’ve taken on your website
  • Continuously providing both information and offers (I prefer video as much as possible to allow people to get to know you)

So there you have it. Hopefully this blog post has given you some more ideas on how to use your website to build trust, credibility, and relationships with all you encounter online.

Allow me to give you a free gift.

Want to know a secret?

You only have 6 seconds to capture your visitors’ attention and inspire them to stay. Just six.

Does your website pass the test?

A beautiful website may be easy on the eyes, but ‘pretty’ isn’t enough to attract and convert your target audience. It takes more than just looks to hook your potential customers.

Do you need simple and proven steps to follow and create a profitable website?

Download the Shine Online Workbook today, a powerful guide that will show you exactly how to create content for your website that speaks to your ideal client, so you can build a website that works for your business as a powerful lead-generation machine!

It’s 100% free and my gift to you!

Happy planning!

Share This Post 

About Me

I'm Kim and I help ambitious coaches and speakers elevate their online presence so that they can attract their ideal clients for more leads & sales!
Discover what can a sitemap do for your business website

Discover what can a sitemap do for your business website

The most important part of a website is the design, right?

Nope! If it doesn’t convert, it’s a brochure. A pretty expensive brochure. You must plan the customer’s journey from the landing page to your contact page.

A sitemap is a visual representation of your website that outlines the page structure with a focus on conversion.

In this quick video, I walk through a sitemap I’ve created and show you how you can use one for your business.


Allow me to give you a free gift.

Want to know a secret?

You only have 6 seconds to capture your visitors’ attention and inspire them to stay. Just six.

Does your website pass the test?

A beautiful website may be easy on the eyes, but ‘pretty’ isn’t enough to attract and convert your target audience. It takes more than just looks to hook your potential customers.

Do you need simple and proven steps to follow and create a profitable website?

Download the Shine Online Workbook today, a powerful guide that will show you exactly how to create content for your website that speaks to your ideal client, so you can build a website that works for your business as a powerful lead-generation machine!

It’s 100% free and my gift to you!

Happy planning!

Share This Post 

About Me

I'm Kim and I help ambitious coaches and speakers elevate their online presence so that they can attract their ideal clients for more leads & sales!

Are you ready to confidently create a website that attracts your dream clients?


The Shine Online Workbook guides you through essential content and website planning exercises, so you can create a website that works for your business as a powerful lead-generation machine!

You have Successfully Subscribed!

Are you wasting time looking for the right business systems?


Use what I use! Save your time, save money, and finally get back to running the business you love!

You have Successfully Subscribed!