VIDEO: 5 things your website absolutely needs (updated for 2019)

VIDEO: 5 things your website absolutely needs (updated for 2019)

5 Things your coaching website needs (revisited)

In 2016, I created this video about the 5 Things Your Website Absolutely Needs.

Almost 3 years later, the tips that I’ve shared are still completely relevant. However, as businesses change (particularly your business and mine), I wanted to expand on the useful content in this video.

So here we go!

 

1) Important Content … First

In the video, I talked about putting your most important content ‘above the fold’ on your website. You have only 6 seconds to make an impression before your visitor decides to stay or leave.

Therefore, if you place your most important content high on the page before someone needs to scroll down, you have a greater likelihood of keeping that person’s attention.

I would like to add that not only do you prioritize your important content, you make sure that you know what’s important to your visitor. If you don’t know you can look to see what questions that they are having (whether it’s in your own online space or elsewhere), what your competitors are talking about, and what you are being asked to deliver.

Most people (yourself included), want to know “What’s in it for me?” <– answer that question first.

Don’t make the mistake of leaving this questions unanswered.

 

2) Show Your Face

I used to work with clients that were hesitant to put their photos on their website. Why?

If you are a coach , speaker, or consultant, you are delivering a highly personalized service in which YOU are the product.

Would you invest over $1,000 with a coach if you don’t even know (at a minimum) what they looked like?

I am adding that you not only need a photo, but a professional photo – by a photographer with the right lighting, positioning, and retouching. Why? Because you need to position your self as a professional. You are someone worth investing in.

There are many ways to get an affordable headshot. Try Groupon or ask around for pricing. Seek out an up and coming photographer or student if you are on a budget. If you have a larger budget, you can invest in a longer photoshoot with a varied assortment of headshot and lifestyle photos.

Make sure you appear approachable and uncross your arms. SMILE!

Be sure to include your photo on your ‘Home’ page and your ‘About’ page.

 

3) A strong call to action

I always ask my clients, “What would you like your visitors to do?” I usually get 3 or 4 answers.

This is fine. However, you want to avoid giving your visitors too many choices. Too many choices are confusing.

Instead, identify ONE thing that you want them to do, and build your website around that. For example, if you ultimately want someone to book a discovery call with you, then you should make this the main call to action on your website.

In addition to what I’ve talked about in the video, you also want to make it easy to take action. If it’s submitting a form, let the user know what to do and what to expect next. You should be able to answer the question “Why should I do this?” 

Tell your visitor the benefits of taking the action (and maybe the consequence of NOT taking the action)

You want to be very specific. “Click here”, “Sign Up”, “Download” are weak calls to action. We click, submit, and download all day. How will taking action on your website make an impact on the visitor?

 

4) One page, one purpose

Cut down the clutter.

I don’t see this much anymore, but I did mention in the video. They idea is to have one purpose for each page. (And where should the visitor go next?)

For example, if you offer unrelated services, you should have a single page for each type of services. This will make it clear what you offer, as well as give your visitor a clear next step.

Think of each page like this: “Why does this page exist? How does this page help my business? What do I want someone to do wit this information?”

Bonus: Make use of sub headlines to separate your content and make it scannable. it’s a quick way to help someone determine what your page is about – and stay to read.

 

5) Analyze, Analyze, Analyze …

If you are not measuring, then you have no idea what’s working. Fortunately, there are several tools that make it easy to see how your website is performing. 

I recommend Google analytics because it’s 100% free. It’s robust and fairly straightforward in some regards. The most important thing you need to know is how many visitors you’re getting at a minimum.

And what’s the bounce rate? How many pages they’re clicking through on your site and which pages on the most popular? I say those are the main performance metrics that I would look at.

But then there’s just so much more like goal conversions and funnels. But at a minimum you need to know how your site is performing because if something’s under performing you can change it. And if something’s performing really well, you could just do more of that. But you need to have analytics to really know any of that information.

Sometime’s it’s easier to stay busy than to look at your results. However, I’d like to challenge you to keep your eyes open and don’t overly judge your performance. Make a plan to improve because you are now armed with knowledge. (and knowing is 50% of the effort) 

 

Keep enjoying the process

Yes,, these are the things your website needs. However, you should give yourself permission to enjoy your continuous improvement. Part of the enjoyment is getting help for the things that you want to do. You don’t need to do it alone!

What if you could get a FREE 30 min strategy call to talk about your business, your goals, and anything  you may be struggling with. Wonder no more.

Want to implement some of the improvements in this post? Book a strategy call with me now.

Until next time!

 

 

 

Don’t have a site? Wanna revamp your current site? Or just liked the video?

Book a strategy call now, or you’ll get a lump of coal in your stocking!

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Kimberly Inez Mays

Kimberly Inez Mays

Online Brand Strategist, Founder

With over 10 years of web design and development experience, I help entrepreneurs build and grow their online brands. I love everything tech and can’t wait to help you shine online!

I currently reside in NYC with my 2 selfish cats and I’m addicted to caffeine (which helps with the late night coding). 

Fun fact: My initials are K.I.M 🙂

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Kimberly Inez Mays

Kimberly Inez Mays

Online Brand Strategist, Founder

With over 10 years of web design and development experience, I help entrepreneurs build and grow their online brands. I love everything tech and can’t wait to help you shine online!

I currently reside in NYC with my 2 selfish cats and I’m addicted to caffeine (which helps with the late night coding). 

Fun fact: My initials are K.I.M 🙂

Should you build your own website?

Should you build your own website?

If you know you need to build your website now, what’s your next step?

As an online band consultant and web designer, I will tell you that you absolutely can build your own website. The question is: should you?

There are numerous products and services out there that will help you build your own website. You don’t need to know any code and you can click, drag, and drop and get a website very quickly. Who wouldn’t love that?

That’s where most entrepreneurs get it wrong.

Your success online is not about getting your website up. It’s about building the right website for your business. No drag-and-drop tool is going to do this for you. Building a successful website is not about implementation, it’s about planning. Planning takes time.

I’ve written a whole blog post about planning your website, but if you want a brief summary, here it is:

  • What exactly do you want your website to do for your business?
  • Who are you trying to attract?
  • What do you want those people to do on your website? How?
  • How will you know if your website is successful?

Planning entails knowing the answers to these questions before you decide on the platform, colors, images or text.

Many website builders will put the ‘cart before the horse’ and force you to use a predefined template or layout. You may be restricted to what you can achieve technically, but there are some benefits to building your own website, if you choose to do so.

When you could build your own website

You can build your own website using Wix, Squarespace, WordPress, or any other platform. What you decide on will be determined by your own comfort level and technical ability. You will need to put the time into researching the best platform for your business. Each has its own learning curve.

Generally speaking, the easier the platform is to use, the less flexibility you have to customize it.

Building your own website might be right for you if:

  • You are very comfortable with technology. (A basic knowledge of HTML helps too)
  • You have at least 40 hours to commit to setting up the site. (Trust me, it takes that long!)
  • You don’t have the budget to hire a designer.
  • You have a solid understanding of how to brand yourself online.
  • You are not easily frustrated.
  • You are a brand new business owner testing the waters.
  • You’ve completed all of your other business tasks and are not delayed by working on your own website.

Or maybe you are a nerd (like me) that really enjoys building websites. 🙂

When you are better off hiring a web designer

Opportunity costs are defined as the opportunities you lose as the result of choosing to do something else. So let me ask you:

How much time have you already spent on your website? What have you given up in order to do it yourself?

If you are like me, you like to be in control. However, there’s freedom in delegating. You will get your time (and sanity) back to do what you do best.

Are you really closed for business because your site’s not live? Luckily that’s an easy problem to solve. Just hire someone and get it off your plate.

You might benefit from a web designer if you:

  • Dislike technology (or spending hours on something you don’t want to do)
  • Haven’t done anything else while working on your website. (No marketing, no client work, nada!)
  • Have a website, but you hate what you’ve built thus far
  • Generally unhappy with the restrictions that website builders impose on you
  • Want to look more legitimate online.
  • Already spent more than 40 hours and you are still stuck!

Or if you are generally just like:

The bottom line

You need to take an assessment of your skill level, the current state of your business, and what you want to achieve. Another added benefit of hiring a web designer is that you get a professional (and objective) assessment of your business. Your designer is your partner in your online success.

Do you want to know what working together could look like? Contact me for a free strategy call. Let’s spend 30 minutes together talking about your website, your online presence, and even your business goals.

I’m waiting to ease your frustration. (Making web design let frustrating since 1998)

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Kimberly Inez Mays

Kimberly Inez Mays

Online Brand Strategist, Founder

With over 10 years of web design and development experience, I help entrepreneurs build and grow their online brands. I love everything tech and can’t wait to help you shine online!

I currently reside in NYC with my 2 selfish cats and I’m addicted to caffeine (which helps with the late night coding). 

Fun fact: My initials are K.I.M 🙂

What comes first: my business or my website?

What comes first: my business or my website?

What comes first? If you are reading this, you likely already have a business or business idea. And among the millions of things you need to do to be an entrepreneur, getting online is one of them.

So at what point do you decide to build your website?

Do you need to be in business first? Or do you need the website to open/grow your business?

The answer is not always so straightforward. It really depends. Every business is different.

When you should focus on your business first

Rome wasn’t built in a day, and neither should your website. Implementing a website is easy, but planning for it is harder. You really need to know what it is that you offer, who you serve, and what is it in for your client. You must clearly state the benefit of working with you – and you need to be clear on that yourself.

You can hire anyone to build your website (or do it yourself). But that investment would be better spent actually getting clear about your value proposition, building your business, and attracting your first client.

You might not be ready for a website (yet), if:

  • You are unsure of your ideal client (and you don’t have a niche)
    • If you don’t know who you are speaking to, how can you expect them to buy from you?
    • How do you know what their needs are? How will you communicate the value?
  • You haven’t determined your packages and pricing.
    • If you don’t quite know what you are selling, you will spin your wheels constantly revising your website.
  • You don’t have a plan to promote your business website.
    • No matter how fantastic your website looks, if you are not consistently promoting your business, no one will visit your website. You might get some traffic, but you’ll miss out on getting your ideal clients to your website.
    • Promoting your website consists of: including it on your printed materials, driving traffic to it from social media, producing high-quality blog posts and content, and having other websites link to it.

When you should build your website now

Social media can only take you so far. So when do you know it’s time to actually get a website?

I like to say: When you are fully committed to the business, not the idea of being in business. This means when you have an ideal client and have definitive products and services to offer. The level of time and monetary investment is wasted by the ‘wantrepreneur’. You might not have made a single sale, but if you are now willing to work every day on your business, you are definitely ready for a website.

Here are some of the criteria I look for when I take on new clients:

  • You are ambitious and motivated to make your business successful. (Quitting is not an option)
  • You have an active and engaged presence on social media.
  • You have a real market for your service.
  • People are already interested in buying from you, but you want your website to facilitate you in getting more leads.
  • You have a plan to actively promote your website.

… and if you already have a website …

Your website is never ‘finished’. Your website will need to grow and evolve with your business. The website that you started out with may no longer serve you now.

So how do you know when it’s time to uplevel? It’s simple: When you are getting fewer visitors to your website. When you’ve stopped promoting it due to irrelevancy. When it no longer represents your business in its current state.

This might be a project that you take on yourself as a busy entrepreneur, or this might be a project that you delegate to a professional. When determining your next step online, you need to decide how much time or money you want to invest and really consider your desired result.

In my next blog post, I’m going to talk about the pros and cons of building your own website.

As always, I’m here to talk to you about your next steps.  If you are still stuck trying to figure out what to do, contact me for a strategy call. Let’s spend 30 minutes together talking about your website, your online presence, and even your business goals.

Your website is never 'finished'. Your website will need to grow and evolve with your business. The website that you started out with may no longer serve you now. Click To Tweet

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Kimberly Inez Mays

Kimberly Inez Mays

Online Brand Strategist, Founder

With over 10 years of web design and development experience, I help entrepreneurs build and grow their online brands. I love everything tech and can’t wait to help you shine online!

I currently reside in NYC with my 2 selfish cats and I’m addicted to caffeine (which helps with the late night coding). 

Fun fact: My initials are K.I.M 🙂

Impostor syndrome: 3 ways to identify and defeat it

Impostor syndrome: 3 ways to identify and defeat it

What the heck is impostor syndrome?

Ever feel like no matter what you do, it isn’t enough? Do you often feel unfulfilled with even seemingly significant accomplishments? Do you downplay praise and compliments? You might be suffering from impostor syndrome.

There are many definitions of impostor syndrome, but here is mine:

Impostor syndrome is the insidious condition that prevents us from enjoying nice things by causing us to feel unworthy of receiving them – even if we worked hard for them. It is a dumb fear of being exposed as a fraud because we are not comfortable with our own genius.

Impostor syndrome is not merely a fear of failure – it’s worse than that. It’s the discomfort and eventual numbness to success. But it doesn’t have to be this way. In the video below, I describe 3 ways in which you can identify and overcome impostor syndrome.

1) You are hoarding information

Are you an information hoarder? I wrote an entire blog post about it.  But if you have enrolled in more courses than you have time for, have purchased dozens of ebooks you haven’t read, and have downloaded every freebie that you find – you might be a digital information hoarder. You may feel that there’s a higher level that you need to get to before opening your business. The problem is, you’ll never know ‘enough’ and you aren’t giving yourself credit for what you DO know.

2) You are comparing yourself to other people

It’s normal to compare ourselves to others. I’d be a liar if I said that I didn’t. The issue with impostor syndrome is that the comparisons consume you and you never stop finding new people to make you feel ‘less than’. There needs to be a moment where you realize that you could be an inspiration or a blessing to someone else – if you only put yourself out there and get started.  Impostor syndrome never affords you that opportunity.

3) You are romanticizing the ‘hustle’

What is pleasure without pain, right? Wrong.

Honestly, I have abolished the word ‘hustle’ from my vocabulary and never looked back. We don’t do what we do just for the ‘hustle’. Hustling is just a means to an end. There’s no trophy at the end of life for the person who has hustled the most. There’s no virtue in spinning our wheels and there’s no way to ‘cash out’ on all of your suffering for your due reward. You already deserve success! Yes – you have to work for it, but you really don’t have to hustle for it.

I think that romanticizing the hustle is the worst form of impostor syndrome because it allows us to be okay with ‘not being ok’. (And when did hustle become a positive word anyway?))

Let’s defeat impostor syndrome together!

If you have felt just a little bit better from this blog post and video, then I have done my job. Because I’m not just a web designer, I’m also an entrepreneur and an imperfect human being. If impostor syndrome is preventing you from taking the actions that you need to take, then you have an obligation to overcome it! Know that you are not alone in this.

You aren’t really alone in anything you do in your business and you certainly are NOT an impostor! If you need help with certain things, it doesn’t make you a phony to ask – it makes you smart. And I’d like to help you.

What are you struggling with in your online business? Let me know. Send me an email at Kim @foolishlycreative.com or if you want to go further book a strategy call with me.

Continuously rooting for your success!

I have abolished the word 'hustle' from my vocabulary. We don't do what we do just for the 'hustle'. Hustling is just a means to an end. Click To Tweet

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Kimberly Inez Mays

Kimberly Inez Mays

Online Brand Strategist, Founder

With over 10 years of web design and development experience, I help entrepreneurs build and grow their online brands. I love everything tech and can’t wait to help you shine online!

I currently reside in NYC with my 2 selfish cats and I’m addicted to caffeine (which helps with the late night coding). 

Fun fact: My initials are K.I.M 🙂

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