If you have a coaching or consulting business, it’s crucial that you have a niche. Yeah, I know, you’ve heard this advice thousands of times from business coaches and other ‘gurus’. So why am I telling you this now? Well, if you’re like 90% of entrepreneurs I’ve worked with, the process of finding a niche is so freaking stressful that it almost makes you not want to be in business at all. I mean, you have to get it just right, right? Let me give you some unconventional advice.
The main reason why I do what I do is to deliver good service and create a profitable website for your business. But it doesn’t happen overnight. It doesn’t even happen in a week. I care about your business and your website is not just about your design. It’s about your brand and communicating the value that you give to your clients. As each mission-driven entrepreneur is different, so too are your business goals.
Every coach needs an online presence. It’s the culmination of all the places that your business appears, is mentioned, or is searched online. In this blog post, I’ll show you how you can improve and elevate yours.
In 2016, I created this video about the 5 Things Your Website Absolutely Needs. Almost 3 years later, the tips that I’ve shared are still completely relevant.
You absolutely can build your own website. The question is: should you?
There are numerous products and services out there that will help you build your own website. You can click, drag, and drop and get a website quickly. That’s where most entrepreneurs get it wrong.
So at what point do you decide to build your website? Do you need to be in business first? Or do you need the website to open/grow your business?
The answer is not always so straightforward. It really depends. Every business is different.
Ever feel like no matter what you do, it isn’t enough? Do you often feel unfulfilled with even seemingly significant accomplishments? Do you downplay praise and compliments? You might be suffering from impostor syndrome.
There are many definitions of impostor syndrome, but here is mine:
Impostor syndrome is the insidious condition that prevents us from enjoying nice things by causing us to feel unworthy of receiving them – even if we worked hard for them. It is a dumb fear of being exposed as a fraud because we are not comfortable with our own genius.
Impostor syndrome is not merely a fear of failure – it’s worse than that. It’s the discomfort and eventual numbness to success. But it doesn’t have to be this way. In the video below, I describe 3 ways in which you can identify and overcome impostor syndrome.
Here are my top 10 ways to annoy your visitors and turn them off completely … because you might do the opposite and get better results. Annoying your website’s visitors is easy than you think and you may not even realize that you are doing it. But if you really want to drive away traffic, I have some really neat tips on how to do that.
Are you too old to be an entrepreneur? Before you think it’s too late for you to start a business, read this.
Are you feeling ‘all over the place’ when running your online business? Don’t beat yourself up. Use Trello to organize your business tasks … and ‘aha’ moments. I’ll show you how.
Green padlocks are all the rage these days! Every website needs to be secured. Is yours? It should start with https:// and not just http://. Unless you have a secured website, the information sent to your website can be read by any system in transit between your visitor and you. Secure websites encrypt this information so that it cannot be interpreted by anyone other than the person to whom it was intended.
People usually consider the colors first when it comes to web design. While this is important, we have to take a few steps back to understand how to get it right the first time.
As a mission-driven entrepreneur, it’s even more important to consider your visitor because you want to inspire them to action.
In part 1 of this 3-part series, we’ll look into the psychology of colors as it pertains to your mission-driven website.
Kimberly Inez Mays
I’m Kim and I help ambitious coaches and speakers elevate their online presence so that they can attract their ideal clients for more leads & sales!
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