Video: Why I Restarted My Business

Video: Why I Restarted My Business

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Kimberly Inez Mays

Kimberly Inez Mays

Online Brand Strategist, Founder

With over 10 years of web design and development experience, I help entrepreneurs build and grow their online brands. I love everything tech and can't wait to help you shine online!

I currently reside in NYC with my 2 selfish cats and I'm addicted to caffeine (which helps with the late night coding). 

Fun fact: My initials are K.I.M 🙂

About Foolishly Creative

I help ambitious entrepreneurs create and launch the website and branding designs of their dreams. I help them elevate their visual presence and inspire their dream clients to take action.

Free Workbook

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The top 5 ingredients for the perfect website

The top 5 ingredients for the perfect website

… a recipe for success.

(ok, that was corny, but you get the idea)

Let’s face it, You work SO freakin’ hard on your business. But figuring out what the heck to put on your website isn’t easy. Trust me, I’ve been there,

When I talk to clients, I tell them that their copy must convert. The visitor should know exactly what it is that you offer, why you are the best person to offer it, and how others can vouch for your expertise. It should be simple but it isn’t. Let me break it down for you in 5 simple ingredients for the perfect website.

Let’s cook you up a website. ::snort::

 

Ingredient #1: First, add the Offer.

I like to call this your specific promise. Your website must promise something. Aren’t you selling something? If you don’t have an offer think of your ideal client think of their problem. How are you going to solve it?  What’s in it for them? How are they going to feel happier having worked with you?

You are in good company if you cannot answer this. Many entrepreneurs can say what they do, but they have trouble articulating who they do it for, how they do it differently, or why they do it.

For example: If you say “I coach women who want to get a fresh start in life“, that’s nice but it’s dull. It doesn’t drive anyone to become a client, does it? What exactly is a ‘fresh start’? However, if you rephrase this as “I coach middle-aged women who want to break out of their routine lives to live and travel on their terms by helping them to put themselves first“, then it’s much more clear (and interesting)

 

Ingredient #2: Then, throw in a Clean Design.

Your website should be pretty.  Normally, I tell people not to focus on making their website pretty, but who doesn’t love a pretty website?

However, in addition to being pretty, it should also be simple to navigate. If someone wants to work with you, they should be able to quickly find the information that they need. You have just 10 seconds to make an impression. The internet is an enormous place, and you’ve got so much competing for your visitor’s time.

Don’t try to get all cutesy with the navigation. Put it at the top and keep it there. Don’t make people search for your menu. Gah! this is one of my pet peeves. Just Google “hamburger menu”. Do it. Hamburger menus belong on mobile only because screen space is limited.

Another faux-pas is walls and walls of text. Use headlines. Most people only read headlines. And don’t make any of these awful mistakes.

Basically, what I’m trying to say is: Try to make people think “Aha, I need her (or him), let me get in contact” by making it as easy to do so.

 

Ingredient #3: Add a heap of Relatability.

The best way to get people to relate to you is with a photo. It doesn’t have to be fancy. Just a photo.

Go … take a photo. For a professional website, quality matters to your web designer. The better the photo, the more we can do with it. However, use what you’ve got. You can take a better photo right now. Most smartphones are capable of high-quality photos. And Groupon is excellent for first-time headshots!

Go … tell a story. Do you have a story that will resonate with your ideal client? Tell it! Tell how your experience helps you do what you promise. Get as personal as appropriate, but remember to have fun!

Go … create a video. The best way for someone to get to know you is by creating a video. If this is appropriate for your business, don’t be afraid to incorporate video on your website.

 

Ingredient #4: Don’t forget a dash of Social Proof.

Can anyone vouch for your skills? If so, please include this. If you’ve worked with anyone (paid or otherwise), get a testimonial!

it’s a great way to convince others that you are the real deal. Also if you’ve been featured in anything (blog, organization, magazine, podcast, etc) include this as well.

Show off anything you can. You can either add your testimonials to a dedicated page, the homepage, or services page –  or all three.

 

Ingredient #5: Finish it with a Clear Next Step.

One can also call this the ‘call to action‘ but I prefer a ‘clear next step‘. Basically, you’ll want to tell the visitor what to do next. They can only do ONE thing next. So what should it be?

For many businesses, the visitor should contact the business to inquire about the service. Other websites simply sell products.

Whatever your business, unless your visitor is taking action, you are NOT making money. So next steps matter.

Tell the visitor what you want them to do in plain English. Do not be bashful. This could mean the difference between a website that converts and one that doesn’t.

 

Rest for 30 days and analyze

You’ll know that your changes have worked by viewing your website analytics. Keep driving traffic to your website, keep creating good content, and you’ll start to see better results.

 

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Kimberly Inez Mays

Kimberly Inez Mays

Online Brand Strategist, Founder

With over 10 years of web design and development experience, I help entrepreneurs build and grow their online brands. I love everything tech and can't wait to help you shine online!

I currently reside in NYC with my 2 selfish cats and I'm addicted to caffeine (which helps with the late night coding). 

Fun fact: My initials are K.I.M 🙂

About Foolishly Creative

I help ambitious entrepreneurs create and launch the website and branding designs of their dreams. I help them elevate their visual presence and inspire their dream clients to take action.

Free Workbook

You may also like …

[crp]

Should you build your own website?

Should you build your own website?

If you know you need to build your website now, what’s your next step?

As an online band consultant and web designer, I will tell you that you absolutely can build your own website. The question is: should you?

There are numerous products and services out there that will help you build your own website. You don’t need to know any code and you can click, drag, and drop and get a website very quickly. Who wouldn’t love that?

That’s where most entrepreneurs get it wrong.

Your success online is not about getting your website up. It’s about building the right website for your business. No drag-and-drop tool is going to do this for you. Building a successful website is not about implementation, it’s about planning. Planning takes time.

I’ve written a whole blog post about planning your website, but if you want a brief summary, here it is:

  • What exactly do you want your website to do for your business?
  • Who are you trying to attract?
  • What do you want those people to do on your website? How?
  • How will you know if your website is successful?

Planning entails knowing the answers to these questions before you decide on the platform, colors, images or text.

Many website builders will put the ‘cart before the horse’ and force you to use a predefined template or layout. You may be restricted to what you can achieve technically, but there are some benefits to building your own website, if you choose to do so.

When you could build your own website

You can build your own website using Wix, Squarespace, WordPress, or any other platform. What you decide on will be determined by your own comfort level and technical ability. You will need to put the time into researching the best platform for your business. Each has its own learning curve.

Generally speaking, the easier the platform is to use, the less flexibility you have to customize it.

Building your own website might be right for you if:

  • You are very comfortable with technology. (A basic knowledge of HTML helps too)
  • You have at least 40 hours to commit to setting up the site. (Trust me, it takes that long!)
  • You don’t have the budget to hire a designer.
  • You have a solid understanding of how to brand yourself online.
  • You are not easily frustrated.
  • You are a brand new business owner testing the waters.
  • You’ve completed all of your other business tasks and are not delayed by working on your own website.

Or maybe you are a nerd (like me) that really enjoys building websites. 🙂

When you are better off hiring a web designer

Opportunity costs are defined as the opportunities you lose as the result of choosing to do something else. So let me ask you:

How much time have you already spent on your website? What have you given up in order to do it yourself?

If you are like me, you like to be in control. However, there’s freedom in delegating. You will get your time (and sanity) back to do what you do best.

Are you really closed for business because your site’s not live? Luckily that’s an easy problem to solve. Just hire someone and get it off your plate.

You might benefit from a web designer if you:

  • Dislike technology (or spending hours on something you don’t want to do)
  • Haven’t done anything else while working on your website. (No marketing, no client work, nada!)
  • Have a website, but you hate what you’ve built thus far
  • Generally unhappy with the restrictions that website builders impose on you
  • Want to look more legitimate online.
  • Already spent more than 40 hours and you are still stuck!

Or if you are generally just like:

The bottom line

You need to take an assessment of your skill level, the current state of your business, and what you want to achieve. Another added benefit of hiring a web designer is that you get a professional (and objective) assessment of your business. Your designer is your partner in your online success.

Do you want to know what working together could look like? Contact me for a free strategy call. Let’s spend 30 minutes together talking about your website, your online presence, and even your business goals.

I’m waiting to ease your frustration. (Making web design let frustrating since 1998)

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Kimberly Inez Mays

Kimberly Inez Mays

Online Brand Strategist, Founder

With over 10 years of web design and development experience, I help entrepreneurs build and grow their online brands. I love everything tech and can't wait to help you shine online!

I currently reside in NYC with my 2 selfish cats and I'm addicted to caffeine (which helps with the late night coding). 

Fun fact: My initials are K.I.M 🙂

About Foolishly Creative

I help ambitious entrepreneurs create and launch the website and branding designs of their dreams. I help them elevate their visual presence and inspire their dream clients to take action.

Free Workbook

You may also like …

[crp]

What comes first: my business or my website?

What comes first: my business or my website?

What comes first? If you are reading this, you likely already have a business or business idea. And among the millions of things you need to do to be an entrepreneur, getting online is one of them.

So at what point do you decide to build your website?

Do you need to be in business first? Or do you need the website to open/grow your business?

The answer is not always so straightforward. It really depends. Every business is different.

When you should focus on your business first

Rome wasn’t built in a day, and neither should your website. Implementing a website is easy, but planning for it is harder. You really need to know what it is that you offer, who you serve, and what is it in for your client. You must clearly state the benefit of working with you – and you need to be clear on that yourself.

You can hire anyone to build your website (or do it yourself). But that investment would be better spent actually getting clear about your value proposition, building your business, and attracting your first client.

You might not be ready for a website (yet), if:

  • You are unsure of your ideal client (and you don’t have a niche)
    • If you don’t know who you are speaking to, how can you expect them to buy from you?
    • How do you know what their needs are? How will you communicate the value?
  • You haven’t determined your packages and pricing.
    • If you don’t quite know what you are selling, you will spin your wheels constantly revising your website.
  • You don’t have a plan to promote your business website.
    • No matter how fantastic your website looks, if you are not consistently promoting your business, no one will visit your website. You might get some traffic, but you’ll miss out on getting your ideal clients to your website.
    • Promoting your website consists of: including it on your printed materials, driving traffic to it from social media, producing high-quality blog posts and content, and having other websites link to it.

When you should build your website now

Social media can only take you so far. So when do you know it’s time to actually get a website?

I like to say: When you are fully committed to the business, not the idea of being in business. This means when you have an ideal client and have definitive products and services to offer. The level of time and monetary investment is wasted by the ‘wantrepreneur’. You might not have made a single sale, but if you are now willing to work every day on your business, you are definitely ready for a website.

Here are some of the criteria I look for when I take on new clients:

  • You are ambitious and motivated to make your business successful. (Quitting is not an option)
  • You have an active and engaged presence on social media.
  • You have a real market for your service.
  • People are already interested in buying from you, but you want your website to facilitate you in getting more leads.
  • You have a plan to actively promote your website.

… and if you already have a website …

Your website is never ‘finished’. Your website will need to grow and evolve with your business. The website that you started out with may no longer serve you now.

So how do you know when it’s time to uplevel? It’s simple: When you are getting fewer visitors to your website. When you’ve stopped promoting it due to irrelevancy. When it no longer represents your business in its current state.

This might be a project that you take on yourself as a busy entrepreneur, or this might be a project that you delegate to a professional. When determining your next step online, you need to decide how much time or money you want to invest and really consider your desired result.

In my next blog post, I’m going to talk about the pros and cons of building your own website.

As always, I’m here to talk to you about your next steps.  If you are still stuck trying to figure out what to do, contact me for a strategy call. Let’s spend 30 minutes together talking about your website, your online presence, and even your business goals.

Your website is never 'finished'. Your website will need to grow and evolve with your business. The website that you started out with may no longer serve you now. Click To Tweet

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Kimberly Inez Mays

Kimberly Inez Mays

Online Brand Strategist, Founder

With over 10 years of web design and development experience, I help entrepreneurs build and grow their online brands. I love everything tech and can't wait to help you shine online!

I currently reside in NYC with my 2 selfish cats and I'm addicted to caffeine (which helps with the late night coding). 

Fun fact: My initials are K.I.M 🙂

About Foolishly Creative

I help ambitious entrepreneurs create and launch the website and branding designs of their dreams. I help them elevate their visual presence and inspire their dream clients to take action.

Free Workbook

You may also like …

[crp]

Impostor syndrome: 3 ways to identify and defeat it

Impostor syndrome: 3 ways to identify and defeat it

What the heck is impostor syndrome?

Ever feel like no matter what you do, it isn’t enough? Do you often feel unfulfilled with even seemingly significant accomplishments? Do you downplay praise and compliments? You might be suffering from impostor syndrome.

There are many definitions of impostor syndrome, but here is mine:

Impostor syndrome is the insidious condition that prevents us from enjoying nice things by causing us to feel unworthy of receiving them – even if we worked hard for them. It is a dumb fear of being exposed as a fraud because we are not comfortable with our own genius.

Impostor syndrome is not merely a fear of failure – it’s worse than that. It’s the discomfort and eventual numbness to success. But it doesn’t have to be this way. In the video below, I describe 3 ways in which you can identify and overcome impostor syndrome.

1) You are hoarding information

Are you an information hoarder? I wrote an entire blog post about it.  But if you have enrolled in more courses than you have time for, have purchased dozens of ebooks you haven’t read, and have downloaded every freebie that you find – you might be a digital information hoarder. You may feel that there’s a higher level that you need to get to before opening your business. The problem is, you’ll never know ‘enough’ and you aren’t giving yourself credit for what you DO know.

2) You are comparing yourself to other people

It’s normal to compare ourselves to others. I’d be a liar if I said that I didn’t. The issue with impostor syndrome is that the comparisons consume you and you never stop finding new people to make you feel ‘less than’. There needs to be a moment where you realize that you could be an inspiration or a blessing to someone else – if you only put yourself out there and get started.  Impostor syndrome never affords you that opportunity.

3) You are romanticizing the ‘hustle’

What is pleasure without pain, right? Wrong.

Honestly, I have abolished the word ‘hustle’ from my vocabulary and never looked back. We don’t do what we do just for the ‘hustle’. Hustling is just a means to an end. There’s no trophy at the end of life for the person who has hustled the most. There’s no virtue in spinning our wheels and there’s no way to ‘cash out’ on all of your suffering for your due reward. You already deserve success! Yes – you have to work for it, but you really don’t have to hustle for it.

I think that romanticizing the hustle is the worst form of impostor syndrome because it allows us to be okay with ‘not being ok’. (And when did hustle become a positive word anyway?))

Let’s defeat impostor syndrome together!

If you have felt just a little bit better from this blog post and video, then I have done my job. Because I’m not just a web designer, I’m also an entrepreneur and an imperfect human being. If impostor syndrome is preventing you from taking the actions that you need to take, then you have an obligation to overcome it! Know that you are not alone in this.

You aren’t really alone in anything you do in your business and you certainly are NOT an impostor! If you need help with certain things, it doesn’t make you a phony to ask – it makes you smart. And I’d like to help you.

What are you struggling with in your online business? Let me know. Send me an email at Kim @foolishlycreative.com or if you want to go further book a strategy call with me.

Continuously rooting for your success!

I have abolished the word 'hustle' from my vocabulary. We don't do what we do just for the 'hustle'. Hustling is just a means to an end. Click To Tweet

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Kimberly Inez Mays

Kimberly Inez Mays

Online Brand Strategist, Founder

With over 10 years of web design and development experience, I help entrepreneurs build and grow their online brands. I love everything tech and can't wait to help you shine online!

I currently reside in NYC with my 2 selfish cats and I'm addicted to caffeine (which helps with the late night coding). 

Fun fact: My initials are K.I.M 🙂

About Foolishly Creative

I help ambitious entrepreneurs create and launch the website and branding designs of their dreams. I help them elevate their visual presence and inspire their dream clients to take action.

Free Workbook

You may also like …

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